{"id":4053,"date":"2026-08-05T23:07:39","date_gmt":"2026-08-05T23:07:39","guid":{"rendered":"https:\/\/programaareavip.com\/?p=4053"},"modified":"2026-08-05T23:07:39","modified_gmt":"2026-08-05T23:07:39","slug":"projeto-a-formula-transforma-lancamentos-musicais-em-acoes-sociais-nas-periferias-brasileiras","status":"publish","type":"post","link":"https:\/\/programaareavip.com\/?p=4053","title":{"rendered":"Projeto A F\u00f3rmula transforma lan\u00e7amentos musicais em a\u00e7\u00f5es sociais nas periferias brasileiras"},"content":{"rendered":"\n<p><em>\nIdealizada pela OuroRecords, iniciativa estreia com o single \u201cQuerer Ser\u201d e une m\u00fasica, document\u00e1rio e impacto social em comunidades, com apoio da Symphonic Distribution e do Instituto Trem das Onze<\/em><\/p>\n\n\n\n<p>O lan\u00e7amento de \u201cQuerer Ser (A F\u00f3rmula #1)\u201d, que estreia no dia 06 de agosto, marca o in\u00edcio oficial de A F\u00f3rmula, projeto idealizado pela OuroRecords que prop\u00f5e um novo modelo de lan\u00e7amento dentro da m\u00fasica urbana brasileira. Mais do que apresentar novas faixas, a iniciativa transforma cada epis\u00f3dio em uma experi\u00eancia que re\u00fane m\u00fasica, audiovisual e a\u00e7\u00f5es de impacto social realizadas diretamente em comunidades.<\/p>\n\n\n<!-- wp:image \"id\":28444,\"sizeSlug\":\"large\",\"linkDestination\":\"none\" -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/programacamarote.com.br\/wp-content\/uploads\/2026\/08\/0824b791-c0c8-479e-8a12-55d4ef24e61f-768x1024.jpeg\" alt=\"\" class=\"wp-image-28444\"\/><\/figure>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<p>O projeto surgiu ap\u00f3s a repercuss\u00e3o de \u201cF\u00f3rmula Freestyle\u201d, de Chase, lan\u00e7amento que ultrapassou 500 mil reprodu\u00e7\u00f5es e foi acompanhado por uma a\u00e7\u00e3o beneficente na comunidade de cidade Tiradentes, na zona leste de S\u00e3o Paulo. A resposta do p\u00fablico motivou a cria\u00e7\u00e3o de uma plataforma permanente, ampliando o conceito para receber artistas convidados e conectar diferentes hist\u00f3rias por meio da cultura.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O primeiro epis\u00f3dio foi gravado em Guaianases (SP) e registra uma a\u00e7\u00e3o inspirada na pr\u00f3pria inf\u00e2ncia de Chase. Durante a visita, o artista distribuiu \u00e1lbuns oficiais da Copa do Mundo Panini e figurinhas para crian\u00e7as da comunidade, relembrando o per\u00edodo em que n\u00e3o teve condi\u00e7\u00f5es de completar sua pr\u00f3pria cole\u00e7\u00e3o. A iniciativa faz parte do conceito central do projeto: \u201co que veio da favela volta para a favela\u201d.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image \"id\":28445,\"sizeSlug\":\"large\",\"linkDestination\":\"none\" -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/programacamarote.com.br\/wp-content\/uploads\/2026\/08\/b756768a-7108-4034-a9fb-765c337c365c-576x1024.jpeg\" alt=\"\" class=\"wp-image-28445\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Cada lan\u00e7amento ser\u00e1 acompanhado por um videoclipe e por um mini document\u00e1rio que apresenta a realidade da comunidade visitada e a a\u00e7\u00e3o social realizada no local. A proposta \u00e9 mostrar que um lan\u00e7amento musical tamb\u00e9m pode gerar transforma\u00e7\u00e3o concreta, aproximando artistas, p\u00fablico e iniciativas sociais.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image \"id\":28446,\"sizeSlug\":\"large\",\"linkDestination\":\"none\" -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/programacamarote.com.br\/wp-content\/uploads\/2026\/08\/cc230598-e3b5-455c-a2ec-44c3e5bed4dd-768x1024.jpeg\" alt=\"\" class=\"wp-image-28446\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Com parceria da Symphonic Distribution e do Instituto Trem das Onze, A F\u00f3rmula passa a funcionar como uma plataforma cont\u00ednua de incentivo \u00e0 cultura urbana e ao desenvolvimento de novos talentos. A previs\u00e3o \u00e9 de dois epis\u00f3dios mensais, sempre gravados em diferentes comunidades brasileiras, reunindo artistas convidados, a\u00e7\u00f5es beneficentes e produ\u00e7\u00f5es audiovisuais.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Al\u00e9m da estreia do projeto, a OuroRecords tamb\u00e9m anuncia o Desafio A F\u00f3rmula, iniciativa voltada \u00e0 descoberta de novos nomes do rap nacional. A proposta amplia o alcance da plataforma e refor\u00e7a seu posicionamento como um espa\u00e7o dedicado \u00e0 valoriza\u00e7\u00e3o da m\u00fasica, da representatividade e do impacto social.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image \"id\":28443,\"sizeSlug\":\"large\",\"linkDestination\":\"none\" -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/programacamarote.com.br\/wp-content\/uploads\/2026\/08\/104960c5-0b52-4d2a-bced-51f2d4cae1fa-576x1024.jpeg\" alt=\"\" class=\"wp-image-28443\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Mais do que uma sequ\u00eancia de lan\u00e7amentos, A F\u00f3rmula nasce com o objetivo de mostrar que a m\u00fasica pode ultrapassar as plataformas digitais e se tornar um instrumento de transforma\u00e7\u00e3o social, levando visibilidade, oportunidades e a\u00e7\u00f5es concretas para comunidades de diferentes regi\u00f5es do pa\u00eds.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Lan\u00e7amento: 06 de agosto de 2026<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Link:\nhttps:\/\/sym.ffm.to\/quererseraf1<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Idealizada pela OuroRecords, iniciativa estreia com o single \u201cQuerer Ser\u201d e une m\u00fasica, document\u00e1rio e impacto social em comunidades, com apoio da Symphonic Distribution e do Instituto Trem das Onze O lan\u00e7amento de \u201cQuerer Ser (A F\u00f3rmula #1)\u201d, que estreia no dia 06 de agosto, marca o in\u00edcio oficial de A F\u00f3rmula, projeto idealizado pela OuroRecords que prop\u00f5e um novo modelo de lan\u00e7amento dentro da m\u00fasica urbana brasileira. Mais do que apresentar novas faixas, a iniciativa transforma cada epis\u00f3dio em uma experi\u00eancia que re\u00fane m\u00fasica, audiovisual e a\u00e7\u00f5es de impacto social realizadas diretamente em comunidades. O projeto surgiu ap\u00f3s a [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":4052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":{"0":"post-4053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaque"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projeto A F\u00f3rmula transforma lan\u00e7amentos musicais em a\u00e7\u00f5es sociais nas periferias brasileiras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/programaareavip.com\/?p=4053\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projeto A F\u00f3rmula transforma lan\u00e7amentos musicais em a\u00e7\u00f5es sociais nas periferias brasileiras\" \/>\n<meta property=\"og:description\" content=\"Idealizada pela OuroRecords, iniciativa estreia com o single \u201cQuerer Ser\u201d e une m\u00fasica, document\u00e1rio e impacto social em comunidades, com apoio da Symphonic Distribution e do Instituto Trem das Onze O lan\u00e7amento de \u201cQuerer Ser (A F\u00f3rmula #1)\u201d, que estreia no dia 06 de agosto, marca o in\u00edcio oficial de A F\u00f3rmula, projeto idealizado pela OuroRecords que prop\u00f5e um novo modelo de lan\u00e7amento dentro da m\u00fasica urbana brasileira. 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