{"id":3218,"date":"2026-03-20T18:34:49","date_gmt":"2026-03-20T18:34:49","guid":{"rendered":"https:\/\/programaareavip.com\/?p=3218"},"modified":"2026-03-20T18:34:50","modified_gmt":"2026-03-20T18:34:50","slug":"pequenos-e-medios-negocios-perdem-lucro-por-ignorar-experiencia-do-cliente-alerta-especialista","status":"publish","type":"post","link":"https:\/\/programaareavip.com\/?p=3218","title":{"rendered":"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista"},"content":{"rendered":"\n

Falhas no atendimento e na jornada do consumidor impactam diretamente o faturamento e a fideliza\u00e7\u00e3o, mesmo em empresas com bons produtos<\/em><\/strong><\/p>\n\n\n\n


Em um mercado cada vez mais competitivo, pequenos e m\u00e9dios neg\u00f3cios ainda concentram esfor\u00e7os apenas em vendas e deixam de lado um fator decisivo para o crescimento sustent\u00e1vel: a experi\u00eancia do cliente. Segundo especialistas, essa neglig\u00eancia pode resultar em perda de receita, baixa reten\u00e7\u00e3o e dificuldade de crescimento.<\/p>\n\n\n\n

De acordo com L\u00edvia Alves, estrategista de reten\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes, o problema n\u00e3o est\u00e1 necessariamente na qualidade do produto ou servi\u00e7o, mas na forma como o cliente se sente ao longo da jornada.<\/p>\n\n\n\n

“Muitos empres\u00e1rios acreditam que vender \u00e9 o mais importante, mas esquecem que \u00e9 a experi\u00eancia que faz o cliente voltar e indicar. Quando isso n\u00e3o \u00e9 estruturado, o neg\u00f3cio perde dinheiro sem perceber\u201d, afirma.<\/p>\n\n\n\n

Segundo ela, muitas empresas ainda se preocupam apenas em vender e entregar o b\u00e1sico, o que n\u00e3o \u00e9 sustent\u00e1vel no mercado atual, especialmente diante de consumidores cada vez mais exigentes.<\/p>\n\n\n\n

Com forma\u00e7\u00e3o em Administra\u00e7\u00e3o e p\u00f3s-gradua\u00e7\u00e3o pela FGV, L\u00edvia acumula oito anos de atua\u00e7\u00e3o em experi\u00eancia do cliente e nove anos em gest\u00e3o de pessoas, tendo passado por empresas como Tintas Coral e Amcor do Brasil. Ao longo da carreira, tamb\u00e9m atendeu grandes marcas como Gol, Azul, Nestl\u00e9, Natura e Suhai, o que ampliou sua vis\u00e3o sobre o impacto direto da experi\u00eancia nos resultados financeiros.<\/p>\n\n\n\n

Segundo ela, um dos principais erros dos pequenos e m\u00e9dios neg\u00f3cios \u00e9 n\u00e3o mapear a jornada do cliente, o que gera falhas em pontos cr\u00edticos como atendimento, tempo de resposta e p\u00f3s-venda. <\/p>\n\n\n\n

\u201cA experi\u00eancia do cliente n\u00e3o \u00e9 um detalhe, \u00e9 estrat\u00e9gia. Pequenas melhorias em processos simples podem aumentar a reten\u00e7\u00e3o, o ticket m\u00e9dio e a reputa\u00e7\u00e3o da marca\u201d, explica.<\/p>\n\n\n\n

Outro ponto de aten\u00e7\u00e3o \u00e9 a falta de preparo das equipes. Neg\u00f3cios que n\u00e3o investem em treinamento e cultura de atendimento acabam criando experi\u00eancias inconsistentes, o que afasta consumidores e abre espa\u00e7o para a concorr\u00eancia. <\/p>\n\n\n\n

\"\"
L\u00edvia Alves (Foto: Divulga\u00e7\u00e3o)<\/figcaption><\/figure>\n\n\n\n

“A forma como o cliente \u00e9 tratado define se ele volta ou n\u00e3o. E, na maioria das vezes, recuperar um cliente perdido custa muito mais caro do que manter um cliente satisfeito\u201d, destaca.<\/p>\n\n\n\n

Com consumidores cada vez mais exigentes e conectados, a experi\u00eancia deixou de ser um diferencial e passou a ser um fator determinante para a sobreviv\u00eancia dos neg\u00f3cios. Para especialistas, empresas que n\u00e3o se adaptarem a essa realidade tendem a enfrentar mais dificuldades para crescer e se manter no mercado.<\/p>\n\n\n\n

Sobre L\u00edvia Alves<\/strong><\/p>\n\n\n\n

L\u00edvia Alves \u00e9 estrategista de reten\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes, formada em Administra\u00e7\u00e3o de Empresas e p\u00f3s-graduada pela FGV, com especializa\u00e7\u00e3o em experi\u00eancia do cliente. Possui oito anos de atua\u00e7\u00e3o na \u00e1rea e nove anos de experi\u00eancia em gest\u00e3o de pessoas. Ao longo da carreira, passou por empresas como Tintas Coral e Amcor do Brasil e atendeu clientes de diversos segmentos, incluindo Gol, Azul, Nestl\u00e9, Natura e Suhai.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Falhas no atendimento e na jornada do consumidor impactam diretamente o faturamento e a fideliza\u00e7\u00e3o, mesmo em empresas com bons produtos Em um mercado cada vez mais competitivo, pequenos e m\u00e9dios neg\u00f3cios ainda concentram esfor\u00e7os apenas em vendas e deixam de lado um fator decisivo para o crescimento sustent\u00e1vel: a experi\u00eancia do cliente. Segundo especialistas, […]<\/p>\n","protected":false},"author":1,"featured_media":3219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":{"0":"post-3218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaque"},"yoast_head":"\nPequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/programaareavip.com\/?p=3218\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista\" \/>\n<meta property=\"og:description\" content=\"Falhas no atendimento e na jornada do consumidor impactam diretamente o faturamento e a fideliza\u00e7\u00e3o, mesmo em empresas com bons produtos Em um mercado cada vez mais competitivo, pequenos e m\u00e9dios neg\u00f3cios ainda concentram esfor\u00e7os apenas em vendas e deixam de lado um fator decisivo para o crescimento sustent\u00e1vel: a experi\u00eancia do cliente. Segundo especialistas, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/programaareavip.com\/?p=3218\" \/>\n<meta property=\"og:site_name\" content=\"Programa \u00c1rea Vip\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T18:34:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T18:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/programaareavip.com\/wp-content\/uploads\/2026\/03\/IMG-20260320-WA0090.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matheus Mattuvo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matheus Mattuvo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218\"},\"author\":{\"name\":\"Matheus Mattuvo\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#\\\/schema\\\/person\\\/bf31a029ec20a102d7c5dfb6c92d1dc5\"},\"headline\":\"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista\",\"datePublished\":\"2026-03-20T18:34:49+00:00\",\"dateModified\":\"2026-03-20T18:34:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218\"},\"wordCount\":557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/programaareavip.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG-20260320-WA0090.jpg\",\"articleSection\":[\"Destaque\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/programaareavip.com\\\/?p=3218#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218\",\"url\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218\",\"name\":\"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/programaareavip.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG-20260320-WA0090.jpg\",\"datePublished\":\"2026-03-20T18:34:49+00:00\",\"dateModified\":\"2026-03-20T18:34:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/programaareavip.com\\\/?p=3218\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#primaryimage\",\"url\":\"https:\\\/\\\/programaareavip.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG-20260320-WA0090.jpg\",\"contentUrl\":\"https:\\\/\\\/programaareavip.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG-20260320-WA0090.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/?p=3218#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/programaareavip.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#website\",\"url\":\"https:\\\/\\\/programaareavip.com\\\/\",\"name\":\"Programa \u00c1rea Vip\",\"description\":\"Not\u00edcias na palma da sua m\u00e3o\",\"publisher\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/programaareavip.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#organization\",\"name\":\"Programa \u00c1rea Vip\",\"url\":\"https:\\\/\\\/programaareavip.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/programaareavip.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-image0-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/programaareavip.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-image0-1.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Programa \u00c1rea Vip\"},\"image\":{\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/programaareavip.com\\\/#\\\/schema\\\/person\\\/bf31a029ec20a102d7c5dfb6c92d1dc5\",\"name\":\"Matheus Mattuvo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160fd465491b28b353bd7049ac5a7f96a9766e4186ad78c29ac46f081d4aa7b5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160fd465491b28b353bd7049ac5a7f96a9766e4186ad78c29ac46f081d4aa7b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/160fd465491b28b353bd7049ac5a7f96a9766e4186ad78c29ac46f081d4aa7b5?s=96&d=mm&r=g\",\"caption\":\"Matheus Mattuvo\"},\"sameAs\":[\"https:\\\/\\\/programaareavip.com\"],\"url\":\"https:\\\/\\\/programaareavip.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/programaareavip.com\/?p=3218","og_locale":"pt_BR","og_type":"article","og_title":"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista","og_description":"Falhas no atendimento e na jornada do consumidor impactam diretamente o faturamento e a fideliza\u00e7\u00e3o, mesmo em empresas com bons produtos Em um mercado cada vez mais competitivo, pequenos e m\u00e9dios neg\u00f3cios ainda concentram esfor\u00e7os apenas em vendas e deixam de lado um fator decisivo para o crescimento sustent\u00e1vel: a experi\u00eancia do cliente. Segundo especialistas, […]","og_url":"https:\/\/programaareavip.com\/?p=3218","og_site_name":"Programa \u00c1rea Vip","article_published_time":"2026-03-20T18:34:49+00:00","article_modified_time":"2026-03-20T18:34:50+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/programaareavip.com\/wp-content\/uploads\/2026\/03\/IMG-20260320-WA0090.jpg","type":"image\/jpeg"}],"author":"Matheus Mattuvo","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Matheus Mattuvo","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/programaareavip.com\/?p=3218#article","isPartOf":{"@id":"https:\/\/programaareavip.com\/?p=3218"},"author":{"name":"Matheus Mattuvo","@id":"https:\/\/programaareavip.com\/#\/schema\/person\/bf31a029ec20a102d7c5dfb6c92d1dc5"},"headline":"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista","datePublished":"2026-03-20T18:34:49+00:00","dateModified":"2026-03-20T18:34:50+00:00","mainEntityOfPage":{"@id":"https:\/\/programaareavip.com\/?p=3218"},"wordCount":557,"commentCount":0,"publisher":{"@id":"https:\/\/programaareavip.com\/#organization"},"image":{"@id":"https:\/\/programaareavip.com\/?p=3218#primaryimage"},"thumbnailUrl":"https:\/\/programaareavip.com\/wp-content\/uploads\/2026\/03\/IMG-20260320-WA0090.jpg","articleSection":["Destaque"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/programaareavip.com\/?p=3218#respond"]}]},{"@type":"WebPage","@id":"https:\/\/programaareavip.com\/?p=3218","url":"https:\/\/programaareavip.com\/?p=3218","name":"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista","isPartOf":{"@id":"https:\/\/programaareavip.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/programaareavip.com\/?p=3218#primaryimage"},"image":{"@id":"https:\/\/programaareavip.com\/?p=3218#primaryimage"},"thumbnailUrl":"https:\/\/programaareavip.com\/wp-content\/uploads\/2026\/03\/IMG-20260320-WA0090.jpg","datePublished":"2026-03-20T18:34:49+00:00","dateModified":"2026-03-20T18:34:50+00:00","breadcrumb":{"@id":"https:\/\/programaareavip.com\/?p=3218#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/programaareavip.com\/?p=3218"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/programaareavip.com\/?p=3218#primaryimage","url":"https:\/\/programaareavip.com\/wp-content\/uploads\/2026\/03\/IMG-20260320-WA0090.jpg","contentUrl":"https:\/\/programaareavip.com\/wp-content\/uploads\/2026\/03\/IMG-20260320-WA0090.jpg","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/programaareavip.com\/?p=3218#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/programaareavip.com\/"},{"@type":"ListItem","position":2,"name":"Pequenos e m\u00e9dios neg\u00f3cios perdem lucro por ignorar experi\u00eancia do cliente, alerta especialista"}]},{"@type":"WebSite","@id":"https:\/\/programaareavip.com\/#website","url":"https:\/\/programaareavip.com\/","name":"Programa \u00c1rea Vip","description":"Not\u00edcias na palma da sua m\u00e3o","publisher":{"@id":"https:\/\/programaareavip.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/programaareavip.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/programaareavip.com\/#organization","name":"Programa \u00c1rea Vip","url":"https:\/\/programaareavip.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/programaareavip.com\/#\/schema\/logo\/image\/","url":"https:\/\/programaareavip.com\/wp-content\/uploads\/2024\/10\/cropped-image0-1.jpeg","contentUrl":"https:\/\/programaareavip.com\/wp-content\/uploads\/2024\/10\/cropped-image0-1.jpeg","width":512,"height":512,"caption":"Programa \u00c1rea Vip"},"image":{"@id":"https:\/\/programaareavip.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/programaareavip.com\/#\/schema\/person\/bf31a029ec20a102d7c5dfb6c92d1dc5","name":"Matheus Mattuvo","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/160fd465491b28b353bd7049ac5a7f96a9766e4186ad78c29ac46f081d4aa7b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/160fd465491b28b353bd7049ac5a7f96a9766e4186ad78c29ac46f081d4aa7b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160fd465491b28b353bd7049ac5a7f96a9766e4186ad78c29ac46f081d4aa7b5?s=96&d=mm&r=g","caption":"Matheus Mattuvo"},"sameAs":["https:\/\/programaareavip.com"],"url":"https:\/\/programaareavip.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/posts\/3218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programaareavip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3218"}],"version-history":[{"count":1,"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/posts\/3218\/revisions"}],"predecessor-version":[{"id":3221,"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/posts\/3218\/revisions\/3221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programaareavip.com\/index.php?rest_route=\/wp\/v2\/media\/3219"}],"wp:attachment":[{"href":"https:\/\/programaareavip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programaareavip.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programaareavip.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}