{"id":2805,"date":"2026-02-05T13:41:43","date_gmt":"2026-02-05T13:41:43","guid":{"rendered":"https:\/\/programaareavip.com\/?p=2805"},"modified":"2026-02-05T13:41:43","modified_gmt":"2026-02-05T13:41:43","slug":"o-novo-luxo-urbano-como-laiane-graniere-transforma-bastidores-e-autocuidado-em-experiencias-desejadas","status":"publish","type":"post","link":"https:\/\/programaareavip.com\/?p=2805","title":{"rendered":"O novo luxo urbano: Como Laiane Graniere transforma bastidores e autocuidado em experi\u00eancias desejadas"},"content":{"rendered":"\n<p><em>Empres\u00e1ria com atua\u00e7\u00e3o em grandes eventos e no lifestyle urbano, comanda o Camarim 011 e o Espa\u00e7o Gaia<\/em><\/p>\n\n\n<!-- wp:image \"id\":20907,\"sizeSlug\":\"large\",\"linkDestination\":\"none\" -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/programacamarote.com.br\/wp-content\/uploads\/2026\/02\/ac62999e-dc03-4dd4-8b0b-beaa8bbe5a1a-1024x682.jpeg\" alt=\"\" class=\"wp-image-20907\"\/><\/figure>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<p>Cr\u00e9ditos:\u00a0divulga\u00e7\u00e3o<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Empres\u00e1ria \u00e0 frente de projetos que dialogam com bem-estar, experi\u00eancia e excel\u00eancia operacional,\u00a0<strong>Laiane Graniere<\/strong>\u00a0vem consolidando sua atua\u00e7\u00e3o no mercado ao comandar dois empreendimentos com propostas complementares: o\u00a0<strong>Camarim 011<\/strong>, voltado ao universo de eventos e produ\u00e7\u00f5es, e o\u00a0<strong>Espa\u00e7o Gaia<\/strong>, sal\u00e3o e spa localizado na Mooca que ressignifica o autocuidado na rotina urbana.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No<strong>\u00a0Camarim 011<\/strong>, Laiane criou um modelo de camarim premium que vai al\u00e9m da estrutura tradicional de bastidores. O espa\u00e7o se tornou parte estrat\u00e9gica da entrega de grandes eventos ao oferecer conforto, funcionalidade e uma experi\u00eancia personalizada para artistas, atletas, influenciadores e equipes t\u00e9cnicas. O portf\u00f3lio de clientes refor\u00e7a esse posicionamento e inclui\u00a0<strong>Allianz Parque, Backstage Mirante, PokerStars, NASCAR Brasil, Copa Truck, Resenha do Gabi, FIA WEC \u2013 World Endurance Championship, RD Summit e Produ\u00e7\u00e3o Brasil<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A credibilidade conquistada no ambiente de grandes produ\u00e7\u00f5es se conecta de forma natural ao\u00a0<strong>Espa\u00e7o Gaia<\/strong>, neg\u00f3cio autoral que traduz uma vis\u00e3o mais sens\u00edvel do cuidado. Instalado em um dos bairros mais tradicionais de S\u00e3o Paulo, o Gaia rompe com padr\u00f5es do setor da beleza ao adotar um\u00a0<strong>conceito sem hora marcada<\/strong>, permitindo que o cliente viva o autocuidado no seu pr\u00f3prio ritmo, sem a rigidez das agendas convencionais.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Com servi\u00e7os de beleza, experi\u00eancias de spa e um caf\u00e9 integrado ao ambiente, o Espa\u00e7o Gaia foi pensado como um ref\u00fagio urbano. A sustentabilidade e o consumo consciente tamb\u00e9m fazem parte da identidade do local, refletindo valores que Laiane aplica em todos os seus projetos. \u201c<em>Cuidar das pessoas, seja nos bastidores de um grande evento ou no cotidiano, exige aten\u00e7\u00e3o aos detalhes e respeito ao tempo de cada um\u201d<\/em>, destaca a empres\u00e1ria.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ao unir neg\u00f3cios aparentemente distintos, mas conectados por um mesmo prop\u00f3sito,\u00a0Laiane Graniere, aos 35 anos, construiu uma trajet\u00f3ria empreendedora marcada por coer\u00eancia, sensibilidade e vis\u00e3o estrat\u00e9gica. Com o bom desempenho de sua\u00a0marca pr\u00f3pria de produtos para cuidados com os cabelos\u00a0e a consolida\u00e7\u00e3o do\u00a0Espa\u00e7o Gaia, Laiane e sua equipe\u00a0(hoje formada por mais de 80 colaboradores)\u00a0se preparam para um novo desafio: a entrada no mercado de franquias. A expans\u00e3o, prevista para 2026, marca uma nova fase do neg\u00f3cio, agora estruturado para crescer de forma organizada.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Saiba mais:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.instagram.com\/espacogaia.mooca\/?hl=pt\"><strong>Instagram Espa\u00e7oGaia<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.instagram.com\/camarim_011\/\"><strong>Instagram Camarim 011<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Espa\u00e7o Gaia<\/strong>\u00a0\u2013 Av. Cassandoca, 125, loja 08 \u2013 Mooca, S\u00e3o Paulo<\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Empres\u00e1ria com atua\u00e7\u00e3o em grandes eventos e no lifestyle urbano, comanda o Camarim 011 e o Espa\u00e7o Gaia Cr\u00e9ditos:\u00a0divulga\u00e7\u00e3o Empres\u00e1ria \u00e0 frente de projetos que dialogam com bem-estar, experi\u00eancia e excel\u00eancia operacional,\u00a0Laiane Graniere\u00a0vem consolidando sua atua\u00e7\u00e3o no mercado ao comandar dois empreendimentos com propostas complementares: o\u00a0Camarim 011, voltado ao universo de eventos e produ\u00e7\u00f5es, e o\u00a0Espa\u00e7o Gaia, sal\u00e3o e spa localizado na Mooca que ressignifica o autocuidado na rotina urbana. No\u00a0Camarim 011, Laiane criou um modelo de camarim premium que vai al\u00e9m da estrutura tradicional de bastidores. O espa\u00e7o se tornou parte estrat\u00e9gica da entrega de grandes eventos ao oferecer [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":2804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":{"0":"post-2805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaque"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O novo luxo urbano: Como Laiane Graniere transforma bastidores e autocuidado em experi\u00eancias desejadas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/programaareavip.com\/?p=2805\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O novo luxo urbano: Como Laiane Graniere transforma bastidores e autocuidado em experi\u00eancias desejadas\" \/>\n<meta property=\"og:description\" content=\"Empres\u00e1ria com atua\u00e7\u00e3o em grandes eventos e no lifestyle urbano, comanda o Camarim 011 e o Espa\u00e7o Gaia Cr\u00e9ditos:\u00a0divulga\u00e7\u00e3o Empres\u00e1ria \u00e0 frente de projetos que dialogam com bem-estar, experi\u00eancia e excel\u00eancia operacional,\u00a0Laiane Graniere\u00a0vem consolidando sua atua\u00e7\u00e3o no mercado ao comandar dois empreendimentos com propostas complementares: o\u00a0Camarim 011, voltado ao universo de eventos e produ\u00e7\u00f5es, e o\u00a0Espa\u00e7o Gaia, sal\u00e3o e spa localizado na Mooca que ressignifica o autocuidado na rotina urbana. 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